![]() ![]() Floor changes and eCPM fluctuations: Since values with estimated precision are calculated using an average based on historical data, ad unit floor changes or other CPM fluctuations can cause overestimation or underestimation.If you’re seeing a discrepancy on values with estimated precision, this can be caused by: Make sure you’re not filtering out any events when collecting the impression-level ad revenue data and calculating LTV. Depending on your calculation, the comparison of the impression-level ad revenue data to your AdMob reports or another data source may vary. Some level of discrepancy is expected with impression-level ad revenue for AdMob and third party networks. Use the instructions for Android, iOS, or Unity.īelow are the answers to some frequently asked questions about impression-level ad revenue. Implement the paid event handler in your app.Click the Impression-level ad revenue toggle to turn on this setting.Turn on the setting for impression-level ad revenue in your AdMob account:.Make sure you’re using the minimum required Google Mobile Ads SDK version:.To use impression-level ad revenue, complete the following steps: ![]() AdMob returns a value of $0 for those cases. Also note that the precision will be unknown for AdMob campaigns and house ads. ![]() This occurs for bidding ad sources for which AdMob provides an estimated revenue value, if there is not enough data to calculate it. Unknown is used when there are no sources of data available for AdMob to calculate a revenue value. If you haven’t entered the ad source’s credentials or ad unit mapping information, or AdMob is unable to collect enough data to estimate the ad value for the third-party ad source, it will use the manual eCPM you’ve entered. The publisher provided ad value is the manual CPM entered for your waterfall ad source instance in a mediation group. If you’ve entered the ad source credentials for your third-party ad sources in waterfall mediation, AdMob uses an average based on historical data to approximate the value. Note: We expect discrepancies between the estimated ad revenues and the actual values to be within a 10% range.Īn ad value estimated from aggregated data. If AdMob is unable to provide a precise value for the bidding ad source, the precision will be estimated. This is only available for the AdMob Network and your bidding ad sources. The following table includes the levels of precision available and what they mean. Note that USD is always used as the currency for impression-level ad revenue. When an ad impression is shown, the Google Mobile Ads SDK sends the revenue value of the ad, the currency, and the level of precision to your app. Consider using the cohort report if you’d like AdMob to aggregate and analyze your LTV data. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |